William M. White Jr. was a Pueblo broadcasting executive tied to KCSJ 590. If you grew up in Pueblo in the mid-60s with KCSJ on in the kitchen, the company behind it was led by William.
Sangre de Cristo Broadcasting
The 1966 Broadcasting Yearbook lists William as president of Sangre de Cristo Broadcasting Corporation, which owned KCSJ. The same entry names Cliff Hendrix as general manager and describes a full-service station with a mix of news, music, sports and community programming. The listing confirms his corporate role in 1966 but doesn’t say how long he held it.
This is a short page built from one directory listing. If you worked with William or have more to add, we’d love to hear from you.
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