KRMX was the 690 AM Pueblo identity from 1981 until 2009. The calls were adopted alongside KRMX-FM, the former KAPI-FM, and the AM/FM pair initially continued Spanish-language service.
The FM broke from the AM schedule in 1985 and later became KUSN, while 690 retained the KRMX identity. In 1990 Ventana Enterprises, whose principals included Jerry De La Cruz and Diane Young, acquired KRMX. A 1997 trade report described the station as Spanish/bilingual; another 1997 market directory listed De La Cruz in management/programming/engineering roles and Young in sales leadership.
Paired / sister stations: KRMX-FM during the early 1980s. The AM later operated independently through several ownership changes.
In 2009 the station briefly became KSIP before adopting KWRP.
Sources: FCC history; Broadcasting magazine transaction reports; Radio Business Report Source Guide; published KWRP/KWRY histories.
FROM THE TIMELINE
Moments in KRMX-AM History
1996 Southern Colorado station personnel snapshot
Contemporary industry listings document Bob Gourley, Bob Freeman, Charlie Cassidy and Mel Rauh at KIKX; Oleene Greenwood, Gary Dall, Dave Moore and Dan Thomas at KCCY; Nick Donovan at KDZA-FM; Dick Bruso, Larry Myers and Art Pemberton at KGFT; Lee Douglas and Norm Smith at KKPC; Iva Rafferty and Mike Lee at KKNK; Jerry De La Cruz and Diane Young at KRMX; Julio Gutierrez, Hilda Perez and Norm Smith at KRRU; Steve Downes, Lorri Froehlich, Jay Diamond Salas and Norm Smith at KYZX; Dave Harrell at KCSJ; and Greg Hargrove at KGHF.
KRMX 690 operates as Pueblo bilingual station under De La Cruz and Young
People Who Worked Here
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