Ricardo Salazar staked everything on a struggling Greeley AM station in 1997 and built it into “El Tigre,” one of Northern Colorado’s best-known Spanish-language stations.
Career
Salazar had been working as a Los Angeles-based radio consultant, and he was also the Raiders’ Spanish-language voice. In 1997 he paid $150,000 for KGRE 1450, which was on the air just 10 hours a day and losing money. Paying for it took his entire life savings, plus seven credit cards that he maxed out. He turned it into regional Mexican “El Tigre,” and it was in the black before the year was over. Revenue climbed past $600,000 a year by 2006, with growth running between 20 and 30 percent each year.
Later he added KGRE-FM 102.1 and KFCS in Colorado Springs. He died in 2018 at 67. His daughter, Lindsay Salazar, still runs the station.
