Dan Cowen is one of those radio people who has seen the business from just about every seat: on the air, in the programming chair and behind the research data. If you listened to country in Colorado Springs in the early 80s, or to K-Lite in the 90s, you were hearing his work.
Colorado Springs beginnings
Cowen was at KSSS in Colorado Springs by 1981 and was promoted to music director that year, a job Steve Sauder took over in early 1982. Former KSSS morning host Tony Lynn remembers Dan back on the KSSS air staff as the night guy during his own 1984–1990 run, so he did both the music side and the microphone side there. (A 2016 interview dated his on-air start to 1985, but the trade papers put him at KSSS several years earlier, so we go with the earlier record.) By 1984 he was also music director at KKCS-FM 101.9, then a Colorado Springs country station.
The K-Lite years
Dan became one of the key programmers behind KKLI / K-Lite 106.3. He was program and music director by 1991, program director in 1992, and by 1993 he ran operations and programming for the Tippie Communications operation. In early 1994 he was still program director and also on the air weekdays from 9 to 11 a.m. under the name Michael St. John, in a lineup that included Sharon Green, Mark Goldberg, Marty Lenz and Dean Radice.
Research and consulting
From there he moved into audience research. By 2001 he was director of client services for Music Technologies, and that August he was hired as director of research at Pinnacle Media Management, relocating from Colorado Springs to San Diego with 22 years of on-air, programming and research experience behind him. He later became vice president of research at Pinnacle Media Worldwide, helping stations with music testing, perceptual research and format strategy, and he was known for mixing research discipline with a programmer’s gut instead of just following national airplay trends.
Back in the mountains
By the mid-2010s Dan was back in Colorado as group program director for Always Mountain Time, which runs radio brands across the state’s resort towns, overseeing 11 of them. In 2016 he was also director of programming for KIFT-FM / The LIFT FM and spoke for the company after a widely reported incident of unauthorized audio on the station’s signal. These days Always Mountain Time lists him as director of programming and talent, capping a career of well over four decades.
Sources
- Cash Box, August 15, 1981 — Dan Cowen listed at KSSS in the country programmers section.
- Cash Box, December 26, 1981 — KSSS programmers listing.
- Radio & Records, December 11, 1981 — Cowen promoted to music director at KSSS.
- Cash Box, January 30, 1982 — Steve Sauder replaces Cowen as KSSS music director.
- Broadcasting Yearbook 1984 — KKCS-FM music-director listing.
- Broadcasting Yearbook 1986 — KKCS-FM music-director listing.
- Broadcasting Yearbook 1991 — KKLI program/music director.
- Broadcasting Yearbook 1992 — KKLI programming director.
- Broadcasting & Cable Yearbook 1993 — KKLI operations/programming manager.
- Radio & Records, January 14, 1994 — KKLI lineup and Michael St. John airname.
- Radio & Records, August 31, 2001 — move from Music Technologies to Pinnacle Media Management.
- Radio))) ILOVEIT, 2016 — programming/research interview and Always Mountain Time group-PD role.
- CBS Colorado, 2016 — KIFT Director of Programming.
- Dan Cowen professional profile — Always Mountain Time and education.
- Tony Lynn, first-person oral-history contribution to the Colorado Radio Archive, October 2026 — KSSS night-shift recollection.
