Dee B. Crouch is the man who put KDZA on the air in Pueblo. If your family listened to 1230 AM in the 1950s or the “Rock of Pueblo” in the ’60s, it all started with him.
KDZA
Dee led the group that formed Pueblo Radio Company and signed on KDZA on December 29, 1947. Mid-century Broadcasting Yearbook listings show him wearing a lot of hats: president, general manager, programming and promotion executive, chief engineer and commercial manager.
Pueblo’s first TV station
Dee also brought Pueblo its first television station. KDZA-TV started regular programming in March 1953, but a damaged relay tower and the cost of operating without a network connection contributed to the station going dark in April 1954, and its authorization was later deleted.
The move to rock and roll
Under Dee, KDZA made its famous 1964 turn to rock and roll after disc jockey Steve Scott talked him into changing formats. Vintage KDZA history credits him with owning the station from 1947 through 1966, which covers the birth of the “Rock of Pueblo” era.
A 1992 Pueblo Chieftain family notice names Dee and his wife Edith as KDZA’s first owners, living in Rye, Colorado, and San Diego. A death-index entry for Dee B. Crouch of San Diego gives October 12, 1995, at age 89.
Sources