KATM-FM

KATM 100.7 “The Kat” was the Pueblo-licensed FM that became a major Colorado Springs competitor from the late 1980s through 1992.

The 100.7 facility had previously operated as KZLO. Trade call-sign records show the change from KZLO to KATM-FM in 1986. By spring 1988, The Kat had moved its operating focus into Colorado Springs and was competing directly with KIKX and, later that year, KKMG.

KATM initially programmed mainstream Top 40. As KKMG’s dance-leaning CHR quickly gained ground, KATM shifted toward a harder Rock 40 approach. A Sept. 2, 1989 Billboard market profile described KATM as caught between CHR and KILO’s dominant album-rock position. PD Doug Sorenson, who had arrived in February 1989 from WBZZ/B94 Pittsburgh, said the station moved toward the underserved younger rock audience. The article showed KATM rising from a 4.8 to a 7.5 share 12+ during that period.

An Album Network directory dated Sept. 13, 1989 identifies KATM as “The Kat, Colorado’s Rock Hits” at 6760 Corporate Dr., Suite 340, Colorado Springs. The staff snapshot listed GM Tricia York, PD Doug Sorenson, APD/Promotion Director Kevin Burchfield and Music Director Tom Fricke.

In March 1990, Billboard reported that Sorenson transferred to KATT/Oklahoma City. Kevin Burchfield moved into the KATM programming role and Dave Milne moved from nights to mornings. By June 1990 trade listings identified Burchfield as PD and Jennifer Bell as Music Director. By August, Mark Blake was listed as PD with Bell remaining MD.

The 1991 Broadcasting Yearbook continued to list KATM at 6760 Corporate Drive, Suite 340, with Trisha York as GM, Mark Blake as PD and Jennifer Bell as MD. The station was still officially listed as CHR, although trade coverage shows its music had moved further into rock. In August 1991, Billboard reported that KATM had completed its transition from Rock 40 to full album rock.

Salem Communications purchased the station for approximately $950,000 in 1992. The KATM staff largely exited during the sale process, and the station became KGFT with a Christian talk-and-teaching format.

Studio / Facility Timeline

  • Before 1988: the 100.7 facility operated from Pueblo during its KZLO/early KATM era; the exact pre-move studio street address remains to be established from a primary directory.
  • 1988–1991: 6760 Corporate Dr., Suite 340, Colorado Springs, CO 80919. This address is documented in the 1989 and 1991 Broadcasting Yearbooks and the 1989 Album Network directory.
  • 1992: Salem acquired the station and converted it to KGFT.

Paired / sister stations: KATM was co-owned with KDZA 1230 during the Surrey era. The 100.7 facility had originated as KZLO, sister to KDZA, and its successor is KGFT.

Sources: Broadcasting Yearbook, 1989 and 1991; Billboard, Sept. 2, 1989, Mar. 17, 1990 and Aug. 31, 1991; Album Network, Sept. 13, 1989; Hitmakers, June–Aug. 1990; FCC call-sign history; Duncan’s Radio Market Guide, 1993.

STATION FILE

Frequency100.7
Best-known brandingThe Kat
FormatTop 40 / Rock 40 / album rock
City of licensePueblo
Sign-on1986
StatusHistorical
Former call lettersKZLO

FROM THE TIMELINE

Moments in KATM-FM History

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Spring 1988

KATM targets Colorado Springs as mainstream Top 40

KATM 100.7 moved its competitive focus into Colorado Springs as mainstream Top 40, challenging established CHR KIKX. The 100.7 facility had begun in Pueblo in 1976 as easy-listening KZLO and later used the “Z100” Top 40 identity before becoming KATM, “The Kat.”

February 1989

KATM shifts toward Rock 40; Doug Sorenson arrives

KATM moved away from straight mainstream Top 40 toward a rock-oriented “Rock 40” approach as KKMG's rhythmic crossover format gained traction. Doug Sorenson arrived as KATM program director in February after working middays at WBZZ/B94 Pittsburgh.

September 1989

Tom Fricke documented with KATM

September Gavin Report correspondence identifies Tom Fricke reporting for KATM, preserving another member of the station's late-1980s programming operation.

Spring 1990

1990 Pueblo dial snapshot shows Colorado Springs competition

KGRQ 107.1 was listed as classic AOR, KRYT 107.9 as oldies, KATM 100.7 as CHR/album-oriented rock, KCSJ 590 as news/talk and KCCY 97.9 as country. Duncan's Spring 1990 report noted that several Pueblo FMs were increasingly competing for Colorado Springs listening as well as Pueblo.

Mar. 1990

1990: Kevin Burchfield takes over KATM programming

March 1990 — When Doug Sorenson transferred from KATM 100.7 to KATT/Oklahoma City, Kevin Burchfield moved into KATM’s programming leadership role after serving as APD and Promotion Director.

Mar. 1990

1990: Dave Milne moves from KATM nights to mornings

March 1990 — Dave Milne moved from nights to mornings at KATM 100.7/The Kat during the station’s post-Doug Sorenson programming shuffle.

Aug. 1991

KATM evolves into album-oriented rock

By August 1991, KATM 100.7 had completed its transition from its late-1980s Rock 40 approach into full album rock. Period station listings identify Mark Blake as Program Director during this phase.

1992

Salem buys KATM and launches KGFT “The Gift”

Salem Communications purchased KATM 100.7 for $950,000. The station became KGFT “The Gift” and switched from rock to Christian talk and teaching.

December 1992

KDZA 1230 goes silent pending Pueblo Community College sale

KDZA 1230 simulcast KATM's rock format early in the year, then oldies KRYT-FM after KATM became KGFT. Pueblo Community College agreed to buy 1230 for $120,000, and KDZA went silent in December while the sale was pending.

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