Dee B. Crouch is the man behind KDZA in Pueblo. If your family tuned to 1230 AM in the 1950s or the “Rock of Pueblo” in the ’60s, it traces back to him.
Starting KDZA
A group that Dee headed set up Pueblo Radio Company, and KDZA went on the air under it on December 29, 1947. Listings in the mid-century Broadcasting Yearbook show him in many roles: president, general manager, chief engineer, commercial manager, and executive for programming and promotion.
Pueblo gets television
Pueblo’s first TV station was also Dee’s doing. Regular programming on KDZA-TV began in March 1953. The station went dark in April 1954, with a damaged relay tower and the expense of running without a network connection both playing a part, and its authorization was deleted later on.
The rock and roll turn
In 1964, KDZA famously switched to rock and roll, a change that happened because disc jockey Steve Scott persuaded Dee to go for a new format. According to Vintage KDZA history, he owned the station from 1947 through 1966, a span that includes the start of the “Rock of Pueblo” era.
In a 1992 Pueblo Chieftain family notice, Dee and his wife Edith are listed as KDZA’s first owners, with homes in Rye, Colorado, and San Diego. A death-index entry for Dee B. Crouch of San Diego shows October 12, 1995, at age 89.
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