Dick Carlson was in the Broncos’ radio booth in the early days and later ran the business side of Denver radio. If you listened to the Broncos on the radio in the mid-’60s, you heard him alongside Bob Martin.
In the booth with Bob Martin
In the 1960s, Dick was a sportscaster at KTLN. When the Broncos’ radio broadcasts moved to KTLN for the 1964 season, play-by-play legend Bob Martin first worked with talk host Joe Finan and later with Dick, which put Dick in the booth during the Broncos’ early American Football League years.
Selling and managing radio
Dick later moved into sales and management. By the 1990s he was general sales manager for the Denver group that included KOA, KHOW and KTLK, three major AM stations with news, talk, sports and personality programming. In 1997 he left Denver to become general manager of KIRO AM and FM in Seattle, a step from senior sales leadership into running stations in another major market.
His career shows the range available to broadcasters of his generation, from live pro-sports coverage to the revenue side of major-market radio.
